Orchestra Moderne NYC

Orchestra Moderne NYC is a new ensemble which is making their Carnegie Hall debut in the fall. I designed the logo and designed and developed the website. The open arcs in the logo represent the orchestra’s mission to bring audiences and performers together through relevant and inclusive music. They are also an abstraction of the structure of a concert hall, and of the conductor’s arms in motion.

Orchestra Moderne NYC

Rarefind Nursery E-commerce Website

RareFind Nursery needed to improve their e-commerce, print catalog, and inventory tracking systems, which had previously been running on separate databases. Using Magento, I redesigned and built their new website. It now functions as both a storefront for customers and an inventory tracking system for the nursery staff. Staff can also access the CMS system to make updates to the homepage themselves. Data from the website can also be exported and used to streamline production of their annual print catalog.

rarefind-nursery-screenshot

Orchestral Revolution Website

I created the companion website for Cambridge Press’ The Orchestration Revolution: Haydn and the Technologies of Timbre, by Emily I. Dolan, then of UPenn’s music department. The main challenge here was how to bring the orchestral graphs to life while still keeping the site easy to navigate and read. (The graphs were printing in grayscale in the book.) My solution was to present thumbnail images of each graph which enlarged to full size when clicked on. For particularly lengthy graphs, the user can scroll through to read the entire graph. Preserving legibility and graphical detail were major objectives of this design project. Illustration by Allen Crawford.

Doctors for Cannabis Regulation Website

I’ve been working with an all-star group of physicians and policymakers in an effort to legalize and regulate cannabis responsibly. Besides the website, I also created DFCR’s print collateral, letterhead, and business cards, and collaborated with founder David L. Nathan MD on the logo.

dfcr-screenshots

Amy Andersson, Conductor Website

Zelda conductor Amy Andersson needed a website up and running quickly before she and the Zelda Symphony were to perform on The Late Show with Stephen Colbert. To get the site up and running right away, I set up a Phase 1 version of the site in WordPress. Later, we expanded the content of the site and updated the design. Integrating Twitter and Instagram feeds into this WordPress site allowed Amy to make easy updates from the road, to better connect with Zelda fans.

Amy Andersson, Conductor, Website

Cherry Grove Farm Website

Cherry Grove Farm wanted a website that would give potential visitors a feel for the farm itself, the artisanal cheeses it produces, and the many educational programs offered to the public. I chose design elements that reflect the essence of the farm and its products: fresh green grass; the brown paper in which they package their cheese; the chalkboard signs they use at farm markets; and of course, the farm animals. The staff maintains an active blog, making this WordPress based site informational and dynamic.

Wordpress Website and Blog