I’ve been designing the Wagner’s annual fundraising materials for over 5 years now. This is the latest, from 2017. I collaged vintage scientific and Victorian images for the invitation and program, in a nod to the Wagner’s still extant nineteenth-century museum.
RareFind Nursery needed to improve their e-commerce, print catalog, and inventory tracking systems, which had previously been running on separate databases. Using Magento, I redesigned and built their new website. It now functions as both a storefront for customers and an inventory tracking system for the nursery staff. Staff can also access the CMS system to make updates to the homepage themselves. Data from the website can also be exported and used to streamline production of their annual print catalog.
While I was the art director at Integrated Marketing Services, I produced a comprehensive style guide and system of templates for each of the 5 divisions of McGraw Hill Construction. I also presented the new style guide to McGraw Hill staff. IMS won a Stevie Award for this project.
I created the companion website for Cambridge Press’ The Orchestration Revolution: Haydn and the Technologies of Timbre, by Emily I. Dolan, then of UPenn’s music department. The main challenge here was how to bring the orchestral graphs to life while still keeping the site easy to navigate and read. (The graphs were printing in grayscale in the book.) My solution was to present thumbnail images of each graph which enlarged to full size when clicked on. For particularly lengthy graphs, the user can scroll through to read the entire graph. Preserving legibility and graphical detail were major objectives of this design project. Illustration by Allen Crawford.
Zelda conductor Amy Andersson needed a website up and running quickly before she and the Zelda Symphony were to perform on The Late Show with Stephen Colbert. To get the site up and running right away, I set up a Phase 1 version of the site in WordPress. Later, we expanded the content of the site and updated the design. Integrating Twitter and Instagram feeds into this WordPress site allowed Amy to make easy updates from the road, to better connect with Zelda fans.
Cherry Grove Farm wanted a website that would give potential visitors a feel for the farm itself, the artisanal cheeses it produces, and the many educational programs offered to the public. I chose design elements that reflect the essence of the farm and its products: fresh green grass; the brown paper in which they package their cheese; the chalkboard signs they use at farm markets; and of course, the farm animals. The staff maintains an active blog, making this WordPress based site informational and dynamic.