Laura Baird / Studio B is the workspace of designer/developer Laura Baird. Based in Philadelphia, PA, Laura specializes in web and print projects for small to mid-size businesses and cultural organizations.


  • Print design & production (book design & typesetting, brochures, catalogs, programs, workbooks, business cards, etc.)
  • Identity design (logos, business cards, style guides, etc.)
  • Responsive web design & development
  • WordPress setup, customization, and training
  • E-commerce site design & production
  • Website maintenance & tech support
  • Direct mail and email marketing
  • PowerPoint presentation design & production
  • Trade show graphics (banners, table-top displays, table covers, give-aways, etc.)


Orchestra Moderne NYC

Orchestra Moderne NYC is a new ensemble which is making their Carnegie Hall debut in the fall. I designed the logo and designed and developed the website. The open arcs in the logo represent the orchestra’s mission to bring audiences and performers together through relevant and inclusive music. They are also an abstraction of the structure of a concert hall, and of the conductor’s arms in motion.

Orchestra Moderne NYC

Wagner Free Institute of Science Annual Benefit

I’ve been designing the Wagner’s annual fundraising materials for over 5 years now. This is the latest, from 2017. I collaged vintage scientific and Victorian images for the invitation and program, in a nod to the Wagner’s still extant nineteenth-century museum.

Rarefind Nursery E-commerce Website

RareFind Nursery needed to improve their e-commerce, print catalog, and inventory tracking systems, which had previously been running on separate databases. Using Magento, I redesigned and built their new website. It now functions as both a storefront for customers and an inventory tracking system for the nursery staff. Staff can also access the CMS system to make updates to the homepage themselves. Data from the website can also be exported and used to streamline production of their annual print catalog.


McGraw Hill Construction Style Guide & Templates

While I was the art director at Integrated Marketing Services, I produced a comprehensive style guide and system of templates for each of the 5 divisions of McGraw Hill Construction. I also presented the new style guide to McGraw Hill staff. IMS won a Stevie Award for this project.

Style Guide and Templates

Orchestral Revolution Website

I created the companion website for Cambridge Press’ The Orchestration Revolution: Haydn and the Technologies of Timbre, by Emily I. Dolan, then of UPenn’s music department. The main challenge here was how to bring the orchestral graphs to life while still keeping the site easy to navigate and read. (The graphs were printing in grayscale in the book.) My solution was to present thumbnail images of each graph which enlarged to full size when clicked on. For particularly lengthy graphs, the user can scroll through to read the entire graph. Preserving legibility and graphical detail were major objectives of this design project. Illustration by Allen Crawford.

Doctors for Cannabis Regulation Website

I’ve been working with an all-star group of physicians and policymakers in an effort to legalize and regulate cannabis responsibly. Besides the website, I also created DFCR’s print collateral, letterhead, and business cards, and collaborated with founder David L. Nathan MD on the logo.